Tucked away in the inner west of Melbourne, you'll find Brixton Pound. The gentleman's retailer pulls together a considered curation of independent menswear usually only accessible via a trip to the city.
It's an offering otherwise non-existent in the West. So unsurprisingly, Brixton Pound has been pinned a favourite among locals. Its first store in Williamstown has been recently met by a second, with the Brixton Pound team opening a new site in Seddon.
We paid a visit to the store's premier location and caught up with owner Chris Fleming.
Photography: Kamilla Musland
Tell us a little about Brixton Pound. We offer a satisfying overall boutique retail experience, with an ever-evolving and interesting curation of product, both national and international.
What other brands do you stock? Saturdays NYC, Edwin, Penfield, Carhartt, OH Dawn, Belief NYC, Patagonia, Bellroy, Redwing, Clae, Converse, Asics, New Balance and Triumph & Disaster, naturally. We have many more brands available with large offerings of accessories and grooming products.
Who’s coming into this space? Our client appreciates the good things, and the time and effort we put in to create an interesting environment. There’s no ‘typical’ client – we’re not narrow to a particular market.
What do you love most about Triumph & Disaster? No-nonsense grooming products with a great brand ethos.
What’s your favourite product in the range? The Gameface Moisturiser for me. Twice a day, no other way – true to its definition.
What’s best about your store’s location? We have the opportunity to bring highly sought-after products and brands to the Inner West of Melbourne, offered in two well-curated destinations (Williamstown and Seddon).
What keeps the people coming back? Our high level of service, customer engagement, point of difference.
What’s next for the business? We have just opened our second store (Seddon), which has a unisex offering.
Find Brixton Pound at 63 Ferguson Street, Williamstown VIC 3016 or 93 Buckley Street, Seddon VIC 3011.
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