From the Hebrew name (Binyamin) which means “son of the south”. Read on to see how the Southern boy adapts to Sydney life...View full article →
In my time working as a marketer I think I actually convinced myself that people would believe what I said and trust me when I said it. Since starting my own brand of skin care products my thinking has changed somewhat, I now see that assuming you can influence what people will think is a very dangerous (and potentially costly) point of view. Instead perhaps the best you can do is be consistent, have a clear proposition and hope that people like it.
I was recently pitching my range to a customer who asked me if any of my products were Anti-aging products. Anti-aging? Anti Aging is bollocks, I found myself thinking as my mind scrambled for something more constructive to say, I was caught short.
At Triumph and Disaster we believe if you look your best you will feel your best. Prepare, perform, protect may sound like the motto of an army battalion or a cricketer about to face a fast bowler, but it is something Triumph and Disaster believes in. If you follow those three, simple things then you will be ready to face any triumph or disaster the day throws at you.View full article →
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