A wise man once opined, that you cannot grow a beard in a fit of passion. He meant, good things take time, requiring a commitment uncommon these days. So we celebrate our bearded Captains for not just treading the path, but for keeping the way. For our part we have added a little wisdom of our own; #1. Put nothing in your beard that is bad for your skin. Treat your beard but also treat the skin beneath. #2 No soap. Our daily beard wash removes unwanted grime, without stripping the skin. Dry skin means itchy beards. #3 Treat the hair follicle and skin with Johnny B, a beard oil that’s so good you could use it on your whole face every day. And finally style and shape your grand imperial with the Doctor - all natural beard balm - and keep the way.